Last week, VisitEngland launched their ‘Escape the Everyday’ campaign. Supported by £5 million in funding from the GREAT Britain Campaign, ‘Escape the Everyday’ encourages people to take a domestic break this Autumn and Winter. By highlighting the quality destinations, visitor attractions and experiences on offer across all UK cities, countryside and coast, the campaign hopes to ensure support for local businesses and attractions during this difficult time. Expected to generate more than 200,000 additional domestic overnight holiday trips in the UK, ‘Escape the Everyday’ hopes to boost local tourism, which is forecast to decline by 49% this year.
I understand that coronavirus restrictions have resulted in many family holidays, weekend breaks and day trips being cancelled, but I hope that this fantastic campaign will highlight just how exciting a #staycation can be.
www.visitbritain.com/escape has several ideas and links to amazing activities and experiences that can be enjoyed safely this Autumn and Winter. An important aspect of this campaign is the ‘We’re Good to Go’ industry standard and consumer mark. This supports visitors to book a break with confidence, as tourism businesses are following official guidelines to function safely.
We are really fortunate to live in a beautiful part of the country, with such a wide range of tourist attractions on our doorstep. From Broughton Castle to Hook Norton Brewery, Bicester Village, to Banbury Canalside. Last Friday I was lucky enough to visit the Brick Built exhibition at Banbury Museum, which showcases the fun and creativity of Lego. I really hope people will get behind this campaign.
Participating businesses can take advantage of the Escape the Everyday campaign toolkit, which has downloadable marketing materials. To find out which nearby attractions are joining in so you can enjoy the festive period closer to home, visit: https://goodtogo.visitbritain.com/discover.